REPORT: Security vendors marketing strategies must adapt as 4 out of 5 UK companies search for new suppliers

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REPORT: Security vendors marketing strategies must adapt as 4 out of 5 UK companies search for new suppliers

Research uncovers top vendor marketing strategies to influence buyer awareness and purchasing decisions London, 25th March 2021 – Multi-award winning B2B technology PR agency CCgroup, today launches new research which will help security vendors market and sell products and services to SMEs and enterprises more effectively. It uncovers not only the state of security investments and what buyers are looking for in a security vendor, but how both vendor awareness and selection is influenced by…

Source: RealWire
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