Flamin’ Hot Fraud? Frito-Lay Says Richard Montañez Didn’t Actually Invent Hot Cheetos
The viral origin story of how Flamin’ Hot Cheetos came to be may not be true. Richard Montañez has been telling people for almost a decade that he’s the unlikely mastermind behind the creation of the Flamin’ Hot Cheeto brand, but a new exposé in the Los Angeles Times reports Montañez actually had nothing to…
