Kadokawa Corporation announced it has entered a capital alliance with Sony and CyberAgent to strengthen its game and animation businesses.
“To strengthen the Global Media Mix Strategy that primarily aims to expand Kadokawa’s IPs worldwide, discuss cooperation with CyberAgent, Inc. and Sony Corporation for mutual exploitation of each other’s business, expertise, and other strengths,” reads the presentation, which was translated by Gematsu.
The alliance will help Kadokawa Corporation to”enhance IP development and rollout in the game domain,” “enhance rollout in the animation domain,” and “effectively use platforms and involve cooperative initiatives.”
Sony and CyberAgent will be given 1,422,475 shares of Kadokawa Corporation through third-party allocation. They will each have 1.93 percent ownership of Kadokawa Corporation.
Here is the list of strengths from each company:
CyberAgent – Development and operation strength for smartphone games.
Kadokawa Corporation – Content strength to constantly create IPs composed of a diversified portfolio.
Sony – Global expansion power of animation and consumer games.
Kadokawa Corporation with the alliance is aiming for the following:
The creation, development, and acquisition of new IPs.
Investment for development including acquisition of rights.
Investment in and buyout of content holders.
The maximization of use of existing IPs
Multimedia rollout centered on animation and games.
Global rollout.
A life-long and avid gamer, William D’Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel dedicated to gaming Let’s Plays and tutorials. You can contact the author at wdangelo@vgchartz.com or on Twitter @TrunksWD.Full Article – https://www.vgchartz.com/article/447284/kadokawa-enters-capital-alliance-with-sony-and-cyberagent-to-grow-game-and-animation-businesses/
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